IFART APP REVENUE FREE

IFART APP REVENUE FREE

Of course, making it to the top of the Free Apps list is easier said than done, and most developers make far less than $400 a day. And while applications that do reach the peak position in the App Store eventually lose steam, revenue tends to remain consistent over time after the initial dip (see the graph below). Among these top apps, AdWhirl is reporting an impressive $1.90 eCPM and 2.6% CTR. The AdWhirl report, embedded below, says that applications that crack the top 100 in the Free Apps list make $400-$5000 a day – a wide range to be sure, but even at the low end that works out to around $12,000 a month. And when you divide that $8.75 CPM by 5, things become much more reasonable. Yam says that applications actually tend to serve 3-5 impressions each time a customer interacts with them, with even higher figures for some especially engaging applications. And their data tells a different tale.Īccording to co-founder Sam Yam, one of the fundamental flaws in the Pinch Media report is that it assumes that applications only show a single ad impression per user interaction (in other words, every time you open a free app, you only see one ad). Since launching last month, the company has signed on over 10% of the top 50 applications in the App Store and is serving 250 million ad impressions per month. The verdict: advertising on free applications simply can’t match the payoff from even the least expensive ‘paid’ applications, and would require an unobtainable $8.75 CPM to reach the same income per install.ĪdWhirl, the iPhone advertising platform formerly known as Adrollo, begs to differ. Earlier this year Pinch Media released a report on the state of the App Store, describing some of the trends it had seen as developers tried to monetize their apps.

Ifart app revenue